LEPAS Redefines Premium Vehicle Experience
Chery Auto's new energy vehicle brand LEPAS introduces its definition of premium, emphasizing elegant design and user comfort.
BARCELONA, Spain – LEPAS, Chery Auto's brand for mid-to-premium new energy vehicles (NEVs), has outlined its perspective on what constitutes a premium automotive experience. The company asserts that premium is not exclusive to special occasions but is embedded in the daily driving experience. LEPAS defines premium through elegant design that resonates with users, technology that remains unobtrusive, and interiors designed for comfort.
The LEPAS brand is structured around three core pillars: "Leopard Aesthetics," drawing inspiration from the elegance and agility of a leopard for its design language; "Elegant Technology," built on the LEX platform, aiming for intuitive controls and seamless safety features; and "Refined Space," focusing on thoughtful interior layouts, premium materials, and acoustic enhancements for a serene cabin.
The LEPAS L6 model has received recognition for its interior design, winning the Best Interior Design award in the city car category at the Torino Automotive Design Award (TADA) 2026. The jury specifically praised the L6's spacious and elegant interior, its use of premium materials, and the integrated technology.
LEPAS offers vehicles with various powertrain options to cater to diverse market needs. Its NEVs have been launched in markets such as Thailand and Indonesia, with pre-sales commencing in select European markets. The Chery group is also preparing its iCAUR brand for market entry in several European countries.
In October, LEPAS will host its inaugural "World Elegant Lifestyle Week" during the Chery International User Summit 2026. This event aims to explore how elegance can shape everyday mobility.