LEPAS Reimagines Premium Auto Value with Focus on Design and Serenity
Chery Auto's new NEV brand LEPAS is presenting its own view on premium automotive value, emphasizing design, discreet technology, and a tranquil interior experience.
BARCELONA, Spain – September 24, 2026 – As the automotive industry explores what premium customers value, LEPAS, Chery Auto's mid-to-high-end new energy vehicle (NEV) brand, is offering its perspective.
For LEPAS, premium is defined by elegance: a design that resonates with people, technology that stays in the background, and a cabin where every journey feels serene. "We believe premium luxury should be experienced every day, not just on special occasions," a LEPAS spokesperson stated.
The brand articulates this through three pillars: Leopard Aesthetics, drawing from the leopard's elegance and agility for a distinctive design language; Elegant Technology, built on the LEX platform, aiming for intuitive control and safety; and Exquisite Space, combining thoughtful layout, comfortable materials, and acoustic comfort.
The LEPAS L6 model has already garnered recognition, winning the Best Interior Design award in the city car category at the 2026 Torino Automotive Design Award (TADA). The jury praised the L6's spacious and refined cabin, its premium materials, and the integrated technology.
LEPAS offers multiple powertrain technologies and has launched its NEV models in markets including Thailand and Indonesia, with pre-sales underway in select European countries. The company is also set to host its first Global Elegant Lifestyle Week in October to explore elegance in mobility.