Lexus Launches Helicopter Charter Service in Japan
Lexus is expanding its mobility services to include air travel with a new helicopter charter offering in Japan, complementing its existing land and sea transport solutions.
Luxury automotive brand Lexus has officially entered the air travel market by launching a helicopter charter and crew service in Japan under the "Lexus Flight" initiative. This move marks the completion of the brand's "land, sea, and air" mobility strategy, following its established offerings in automotive and yachting.
The new service utilizes a customized Leonardo AW169 helicopter, designed to reflect Lexus's brand ethos. The cabin has been reconfigured to offer a premium passenger experience for up to five individuals, featuring bespoke seating and advanced soundproofing for a quiet journey. Lexus aims to provide a seamless and luxurious travel experience, extending its brand appeal beyond traditional vehicles.
The AW169 helicopter is equipped with amenities such as Wi-Fi, adjustable lighting, and an entertainment system controlled via tablet. Large side windows offer passengers views of the surrounding landscape during flight. The operational aspects of the service are managed by Aero Toyota Corp, a company with established experience in aviation.
This offering is distinct from potential electric vertical take-off and landing (eVTOL) aircraft that Lexus or its parent company may develop. Pricing details for the "Lexus Flight" service have not yet been released, though industry speculation suggests an hourly rate of approximately $6,000 if the service were to expand internationally.