LG Australia Expands Marketing Team
LG Electronics Australia has strengthened its marketing department with two new appointments, responding to company growth and a recent brand refresh.
LG Electronics Australia (LG) has expanded its marketing team with the addition of two new members across traditional marketing and digital roles. These appointments follow the company's recent brand refresh, which aims to redefine its iconic 'Life's Good' tagline.
Poh Lee Koh joins as Marketing Manager for IT Information Display (IT/ID) and Business Solutions. Koh brings ten years of experience across IT, telecommunications, FMCG, retail, and media and professional services. Her previous role as Head of Global Marketing for Orbic LLC equips her to address challenges in the IT and B2B sectors.
Mick Armstrong joins the broader LG Australia marketing team as Head of Digital Platform Marketing. Armstrong possesses 20 years of experience in digital marketing from both agency and client-side roles across various industries. He has led consumer-centric marketing initiatives, combining traditional approaches with new technological solutions.
Furthermore, Tony Brown, Head of Home Entertainment Marketing, has taken on an expanded role as General Manager of Home Entertainment Marketing and Content Business for LG Electronics Australia. Brown has been instrumental in developing the company's content business, supporting LG's global vision to become a service-based enterprise.