LG CEO Outlines 2025 Strategy for Competitiveness and Growth

LG Electronics CEO William Cho detailed the company's business strategy for 2025 during a press conference in Las Vegas. The focus is on strengthening structural competitiveness and accelerating qualitative growth by refining execution strategies to adapt to rapid global market shifts.

Cho highlighted the company's progress with innovative business models, including subscription services and webOS-based advertising, demonstrating LG's agile response to market evolution. "Amidst unprecedented market uncertainties and a shifting competitive landscape, we require a fundamentally different level of strategies and precise execution," he stated.

As part of its long-term vision, LG aims to expand its existing device-centric business into mobility and commercial spaces. The company seeks to leverage decades of customer insight and technological expertise to transform into a smart life solutions provider.

"Despite the challenging environment, significant opportunities remain," Cho added. He emphasized that by focusing on delivering differentiated customer value, LG will achieve continuous growth. The company also expanded its on-site services and diversified sales channels, with subscription service revenue growing over 75 percent in 2024.