LG Marks 20 Years of Operations in India
LG Electronics India has celebrated its 20th anniversary in the country by launching a consumer campaign titled 'Celebrating Togetherness'. The campaign features special offers and a contest for customers.
LG Electronics India has marked its 20-year presence in the country with a consumer-focused campaign called 'Celebrating Togetherness'. The initiative aims to commemorate the relationship between the brand and its Indian consumers.
The campaign includes a range of special offers, discounts, and complimentary gifts on LG products. Additionally, a contest invites customers to share their memorable moments with LG products at home. Selected stories will receive weekly prizes, with the grand prize winner earning a spot in a future LG television commercial.
Kim Ki Wan, Managing Director of LG Electronics India, expressed pride in the trust and support the brand has received over the two decades. He highlighted LG's commitment to enhancing Indian households with comfort and luxury through continuous product innovation.
Amit Gujral, Head of Corporate Marketing, described the campaign as a celebration for both the brand and its satisfied consumers. He stated that special offers and rewards are being extended to both new and existing customers across various media platforms, emphasizing the theme of togetherness.
The company announced special discounts, 20-month installment options, and other benefits as part of the campaign, aiming to reinforce its position in the Indian consumer durables market.