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LG Sells 10 Million OLED TVs in Europe, Extends Market Lead

LG Electronics has surpassed 10 million cumulative OLED TV sales in Europe, solidifying its position as the market leader for 12 consecutive years. The company is offering consumer benefits to celebrate the milestone.

24 September 2026
LG Sells 10 Million OLED TVs in Europe, Extends Market Lead

LG Electronics has announced it has sold over 10 million OLED televisions in Europe, marking a significant milestone for the company and the premium TV market. This achievement further cements LG's position as the leading brand in Europe's OLED TV sector, a title it has held for 12 years.

The technology firm did not specify an exact date for reaching the 10 million unit mark but highlighted its extensive experience and ongoing commitment to OLED technology. LG first introduced its OLED television in 2012 and has since focused on developing products that offer superior picture quality and advanced features.

Europe is a crucial market for high-end electronics, representing a substantial portion of global premium TV sales. LG's sustained investment in marketing and product development in the region has contributed to its consistent sales growth. To commemorate this sales achievement, LG will be introducing special consumer benefits across Europe.

LG stated its intention to continue investing in OLED technology advancements and to maintain its market leadership. The company anticipates introducing new models and innovations in the future, aiming to meet evolving consumer demands for advanced home entertainment technology.

Original source: lg.com