LG SIGNATURE Held Gala at Guggenheim Museum
LG SIGNATURE celebrated individuality and design at the Guggenheim Museum in New York. The event showcased the brand's new premium appliance collections.

LG SIGNATURE, the premium home appliance brand from LG Electronics, hosted its "What's your signature?" gala at New York City's Solomon R. Guggenheim Museum on October 8. The event gathered celebrities, creatives, influencers, and tastemakers to celebrate individuality, design, and modern living.
The evening featured appearances by actress Leslie Bibb, seven-time GRAMMY Award-winning musician John Mayer, and renowned pastry chef Amaury Guichon. Guests experienced LG SIGNATURE's three collections: Iconic, Seamless, and Tailored. These collections combine sophisticated design, advanced technology, and performance, highlighting the brand's commitment to thoughtful appliance design.
Awards were presented during the gala, with Drew Barrymore receiving the Iconic Signature Award, Amaury Guichon the Seamless Signature Award, and chef Kwame Onwuachi the Tailored Signature Award. The event underscored the brand's vision for how appliance design should reflect personal style.
"What I love about LG SIGNATURE is the idea that great design should feel personal and unmistakably your own," said Leslie Bibb. Kevin Jeong, Executive Vice President and Head of Home Appliance Solutions at LG, noted that the museum provided an extraordinary backdrop to celebrate individuality and design, bringing the brand's "What's your signature?" campaign to life.