LG to remove McAfee ads from monitor installation app
LG will remove advertisements for McAfee from its Monitor App Installer, a controversial application that installed itself on Windows PCs with LG monitors.
LG has announced it will remove advertisements for McAfee from a controversial app that some of its monitors have been stealthily installing on connected computers. The application, LG Monitor App Installer, installs itself through Windows Update alongside monitor driver updates.
The move follows negative attention from users on Reddit and a video investigation by the YouTube channel Gamers Nexus. In the video, editor-in-chief Steve Burke demonstrated how the app replicated its behavior across multiple Windows 11 systems, displaying pop-up ads for a McAfee free trial and other software.
LG's response aims to address user concerns about unexpected software installations and advertising. The company will now update the LG Monitor App Installer to remove these promotional elements, mitigating the impact on users who had installed the software alongside their monitor drivers.
The situation highlights user sensitivity to unsolicited software and advertising bundled with hardware. LG's decision to remove the ads signals a recognition of the importance of user consent and a clean installation experience for peripheral device software.