Liberty University Wins AdMall Marketing Research Award at National Competition
Liberty University has won the AdMall Best Use of Marketing Research Award at the National Student Advertising Competition. The university's team also secured second place overall in the event.
Liberty University has been awarded the AdMall Best Use of Marketing Research Award at the National Student Advertising Competition (NSAC). The recognition was presented during the American Advertising Federation's (AAF) national conference.
The university's advertising team also achieved second place in the overall competition, which this year focused on developing marketing strategies for the National Football League's (NFL) youth programs. Student teams developed comprehensive plans and presented them to NFL executives and industry professionals.
The AdMall Best Use of Marketing Research Award recognizes the finalist team that demonstrates substantial use of marketing research in their strategic plans and presentations. AdMall provides competing teams with access to its market research database, supporting the competition for the 16th consecutive year.
The National Student Advertising Competition is an annual event designed to give college students real-world experience in creating advertising and marketing campaigns for corporate clients.