LILYSILK Opens First European Store in Munich
Silk brand LILYSILK has opened its first European retail store at Oberpollinger department store in Munich, Germany. The opening expands the company's international presence.
LILYSILK, a brand specializing in silk products, opened its first European retail store at the Oberpollinger department store in Munich on July 21, 2026. This expansion aims to broaden the company's international reach and provide European customers with a physical space to experience its silk goods.
The new store is located on the second floor of Oberpollinger and features a curated selection of LILYSILK's fashion, home, and lifestyle items. The product range includes silk bedding and home textiles, women's apparel, loungewear, fashion accessories, as well as cashmere and wool items.
Germany was chosen as the location for the brand's inaugural European store due to its established market presence. The company previously launched a concept store in New York and a flagship store in Hong Kong.
David Wang, CEO of LILYSILK, stated that the store opening represents a significant step in the company's global growth. He indicated that the store intends to offer a more personalized shopping experience and foster stronger customer relationships within Europe.