Lingnan University Introduces Bachelor's Degree in Marketing and Social Media
Lingnan University's Faculty of Business has launched a new Bachelor of Business Administration (Honours) program focusing on Marketing and Social Media. The program aims to equip students with skills for success in the contemporary digital business landscape.
Lingnan University's Department of Marketing and International Business has introduced a Bachelor of Business Administration (Honours) programme with a specialization in Marketing and Social Media.
The programme, identified by JUPAS number JS7215, is designed to enhance students' adaptability, analytical abilities, and creativity in a competitive business environment. The curriculum covers integrated marketing, social media strategies, digital marketing, consumer behaviour, and marketing research.
Lingnan University emphasizes fostering a global outlook by bridging academic research with real-world marketing practices. The university also provides various scholarships and internship opportunities through its network of partners in Hong Kong, mainland China, and internationally. Overseas exchange programmes are also available.
Graduates from related programmes have secured prominent positions in fields such as banking and finance, marketing communications, and social media management. The university supports holistic development, including opportunities for community service and international exposure.