Live2.ai Raises ₹130 Crore to Expand AI-Driven Marketing Platform
Bengaluru-based Live2.ai has secured ₹130 crore in a pre-Series B funding round led by IvyCap Ventures to scale its SaaS marketing operations globally.
Live2.ai, a Bengaluru-based startup specializing in AI-powered marketing software, has raised ₹130 crore ($13.7 million) in a pre-Series B funding round. The round was led by IvyCap Ventures and involved a mix of new capital issuance and secondary share sales for early investors.
The company provides an enterprise-focused SaaS platform designed to monitor and automate engagement across various social media channels, including Instagram, TikTok, and YouTube. According to the company, the funds will be used to enhance its AI infrastructure, bolster go-to-market strategies, and support hiring across its engineering and data science teams in North America, Europe, and Singapore.
CEO and co-founder J Venkat stated that the funding is intended to bridge the gap between data collection and actionable marketing decisions for global brands. Live2.ai has reported a fourfold increase in revenue over the past year, noting that 90% of its current revenue is derived from markets outside of India.