Local.ch Marketing Campaign Attracts Over 18,000 Participants
Local.ch's online campaign and associated contest have attracted over 18,000 participants, reinforcing its position as Switzerland's largest booking portal.
Swiss booking portal local.ch has achieved significant success with its ongoing online campaign and associated contest, attracting over 18,000 participants since its launch in May 2024. The campaign aims to further solidify local.ch's standing as Switzerland's number one booking platform, featuring over 150,000 businesses available for online booking.
The initiative includes widespread online visibility and a consumer contest designed to create a 'win-win-win' scenario. Users can enter via social media channels. Four main prize winners will receive vouchers worth CHF 2,500, redeemable at select local small and medium-sized enterprises (SMEs). Additionally, twenty other participants will win CHF 200 vouchers for an SME of their choice, with vouchers funded by local.ch.
The contest also benefits local SMEs, offering them the chance to be selected by winners. This can generate new clientele or reward existing customers. Businesses like Garage Kieser and Schreinerei Eisenhut have already reported positive outcomes from the campaign, with winners choosing them as service providers.
The campaign is ongoing until the end of November, providing added value for both users and businesses. Campaign managers highlight the well-thought-out strategy that benefits all parties involved. Local.ch is also leveraging artificial intelligence to enhance its marketing efforts.