Localsearch enables advertising in Microsoft's Copilot AI assistant

Localsearch is now offering advertising placements within Microsoft's AI assistant, Copilot. This new option allows Swiss small and medium-sized enterprises (SMEs) to reach their target audiences more effectively by advertising directly within the AI assistant, used by millions daily.

The new advertising channel leverages the combined user base of Copilot and the Bing search engine. Copilot has facilitated over 10 billion chats and image generations since its launch and boasts over 140 million active users daily. Furthermore, Copilot has driven new users to Bing, increasing traffic volume for Localsearch's clients.

Stefano Santinelli, CEO of Localsearch, expressed pride in offering advertising products on significant platforms like Copilot and Bing, stating the new ad space provides clients with a competitive edge. Simone Maier, Head of Advertising Products at Localsearch, added that Copilot ads have shown a 1.4-fold increase in click-through rates compared to traditional search ads, without negatively impacting user experience.

Localsearch specializes in digital marketing, supporting Swiss SMEs in enhancing their online visibility. The company utilizes artificial intelligence for client content creation, automation, and optimization of marketing activities. Additionally, Localsearch operates Switzerland's most prominent directory and booking platforms, including local.ch and search.ch.