Localsearch expands digitalONE platform with TikTok integration and e-commerce tools
Swiss firm localsearch has updated its digitalONE marketing ecosystem with new AI-driven tools and social media publishing features to assist small and medium-sized businesses.
Swiss marketing company localsearch has introduced a series of functional updates to its digitalONE platform, six months after its initial launch. The expansion adds native TikTok publishing, an integrated e-commerce module, and an AI-based assistant designed to help businesses optimize their digital footprints.
The additions aim to address shifting consumer habits, specifically the growing reliance on social media platforms for business discovery among younger demographics. According to localsearch, the platform's modular nature allows firms to maintain a professional presence without needing to manage disparate, constantly changing software tools.
Stefano Santinelli, CEO of localsearch, stated that visibility is now tied directly to relevance for both human consumers and AI-driven search agents. He noted that firms failing to adapt to these digital environments risk losing market share, making centralized, low-admin ecosystems essential for smaller enterprises.
The service, which provides an integrated system for web presence, booking management, and reputation monitoring, remains under a fixed-price model. Existing users receive these updates automatically, ensuring they stay current with evolving digital marketing standards without additional capital investment.