Localsearch Tools Aid SMEs in Building Social Media Communities

Localsearch has launched new tools aimed at simplifying the social media presence management for small and medium-sized enterprises (SMEs). According to the company's digital strategy, businesses do not need to be influencers or social media professionals to build an active online community.

The new tools, integrated within the digitalONE platform, are designed to streamline content creation and customer interaction. The focus is on regularity and relevance to keep businesses top-of-mind for potential and existing customers. Social media functions as a modern form of word-of-mouth marketing, where each like, comment, or share increases a company's visibility without traditional advertising.

Traditionally, consistent posting, text editing, and comment management have required significant time and effort. Localsearch's solution includes an AI-assisted tool that helps with text suggestions and scheduling publications. This feature is intended to support businesses in maintaining a consistent presence, even when staff have limited time or are on vacation.

The AI assistant requires no separate technical configuration and is ready for use as part of the digitalONE package. The goal is to reduce the burden of manual work and make social media community building more accessible for SMEs.

Localsearch emphasizes that continuity, not posting frequency, is key. The tools are designed to help businesses find and maintain their own publishing rhythm, fostering long-term engagement and growth on social media.