Louis Vuitton Releases Pharrell Williams-Designed Varsity Jacket in Limited Edition
Louis Vuitton has unveiled the VIA Varsity Jacket, a limited-edition ready-to-wear piece designed by Men's Creative Director Pharrell Williams. Only 200 jackets will be produced for the VIA community.
Paris, France – Louis Vuitton has launched a new limited-edition VIA Varsity Jacket, designed by Men's Creative Director Pharrell Williams. The jacket, which first appeared in the Louis Vuitton Men's Fall-Winter 2024 fashion show, is now available exclusively to members of the VIA community.
This leather jacket embodies the emblematic silhouette of Louis Vuitton's men's ready-to-wear collection. Williams' design draws inspiration from a bold cowboy spirit and features meticulous details such as lacing and a VVN colorway, highlighting the Maison's savoir-faire. The jacket is offered in both physical and digital collectible forms.
The VIA Varsity Jacket has been produced in a limited edition of just 200 pieces. It is exclusively reserved for owners of the VIA Treasure Trunk. This release marks Williams' first ready-to-wear creation for VIA, a project focused on collectibles and digital assets within the Louis Vuitton ecosystem.