Loyalty Juggernaut Achieves ISO/IEC 42001 Certification for AI Systems
Loyalty Juggernaut has achieved ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, which governs its GRAVTY® platform's AI capabilities.
Palo Alto, Calif. – Global loyalty technology leader Loyalty Juggernaut announced it has achieved ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System. This system governs the development, deployment, and oversight of AI capabilities within its GRAVTY® platform.
The certification covers AI systems using supervised and unsupervised learning, and large language models to support hyper-personalized engagement, fraud management, loyalty intelligence, autonomous decision-making, and loyalty operations. ISO/IEC 42001 is an internationally recognized standard providing a framework for managing AI-related risks while promoting responsible governance, transparency, accountability, and security throughout the AI lifecycle.
The GRAVTY® platform's Agentic Systems are designed to help loyalty programs continuously sense, analyze, decide, act, and learn. These include the Program Intelligence System, Personalization System, Growth and Retention System, Commerce and Experience System, Trust and Risk System, and Productivity and Workflow System.
Kalpak Shah, Co-founder and Chief Technology Officer at Loyalty Juggernaut, stated that the certification validates the rigorous management system behind their AI innovation. "The certification provides clients with greater confidence that GRAVTY®'s AI capabilities are developed and deployed with strong governance, transparency, security, accountability, and human oversight," Shah said.
The company emphasized its commitment to enterprise-grade security, privacy, reliability, and responsible innovation in AI.