Loyalty Juggernaut Earns ISO/IEC 42001 Certification for AI Management

Loyalty Juggernaut, a loyalty technology provider, announced on September 24, 2026, that it has obtained ISO/IEC 42001:2023 certification for its AI Management System. This certification validates the AI capabilities within its GRAVTY® platform, encompassing supervised and unsupervised learning systems as well as large language models.

The certified system governs the development, deployment, monitoring, and continuous improvement of AI. It aims to facilitate hyper-personalized interactions, fraud management, loyalty intelligence, autonomous decision-making, and loyalty operations.

The ISO/IEC 42001 standard provides an internationally recognized framework for managing AI-related risks, promoting responsible governance, transparency, and accountability throughout the AI lifecycle. GRAVTY® integrates six agentic systems designed to assist loyalty programs in perceiving, analyzing, deciding, acting, and learning.

"Agentic AI represents a fundamental shift from systems that merely provide intelligence to systems that interpret conditions, recommend strategies, execute coordinated actions, and learn from outcomes," said Kalpak Shah, Co-founder and CTO of Loyalty Juggernaut. "The ISO/IEC 42001 certification validates the rigorous management system underpinning our AI innovation, giving customers increased confidence that GRAVTY®'s AI capabilities are developed and implemented under robust principles of governance, transparency, and security."

Loyalty Juggernaut serves clients globally across industries including airlines, hospitality, retail, and financial services. This certification underscores the company's commitment to enterprise-grade security, privacy, and responsible innovation.