Lumene and Ida Warg Beauty Partner with Stockholm Pride 2025

Lumene Group has announced that its beauty brands, Lumene and Ida Warg Beauty, will serve as official Parade Supporters for Stockholm Pride 2025. The festival, recognized as the largest Pride event in the Nordic region, is scheduled to take place from July 28 to August 2, 2025, celebrating LGBTQ+ rights and culture.

This collaboration aligns with Lumene Group's overarching social responsibility initiatives, which prioritize diversity, equity, and inclusion. The company stated its support for the Pride community's ongoing efforts to address inequality within societal structures, language, and cultural norms.

"For us, it is clear that human rights belong to everyone. We want to highlight that everyone has the right to freedom, pride, and self-determination. We all should be able to feel beautiful and be proud of ourselves just as we are. We are truly proud to participate in Stockholm Pride with two of our brands," stated Maria Holmlund, Executive Vice President of Lumene Group.

To commemorate their involvement, both brands are set to host a series of inclusive events, including a pre-parade gathering and participation in the main Pride Parade. The partnership underscores Lumene Group's commitment to fostering an inclusive environment and supporting LGBTQ+ visibility.