Lumene Partners with "Dancing with the Stars Finland"
Finnish beauty brand Lumene has been named the official beauty partner for the 2025 season of MTV3's "Dancing with the Stars Finland." The collaboration will feature the brand prominently throughout the broadcast.
Finnish cosmetics company Lumene has announced its partnership as the official beauty partner for the 2025 season of MTV3's "Dancing with the Stars Finland." The collaboration aims to bring the brand into Finnish homes and underscore its philosophy of celebrating individual beauty.
This partnership highlights Lumene's established position in the Finnish market, aligning with its core values of embracing personal beauty, radiance, and confidence. The company has recently focused on improving profitability and competitiveness through organizational changes amid a shifting cosmetics market.
Lumene's product portfolio will be showcased throughout the program, utilized by professional makeup artists and featured in behind-the-scenes preparations. The brand will also maintain visibility through official collaboration tags in each episode.
"We're thrilled about this exciting new partnership that brings Lumene closer to countless Finnish viewers and celebrates the freedom of self-expression in beauty," stated Anna-Kaisa Castrén, Lumene's Marketing Manager in Finland. The new season of "Dancing with the Stars Finland" premieres on MTV3 on Sunday, August 31, 2025.