LVMH and Formula 1 Continue Partnership for New Season
LVMH and Formula 1 are entering the second year of their partnership as the motorsport season begins. The collaboration combines luxury expertise with racing excitement.
Luxury conglomerate LVMH is commencing its second year of partnership with Formula 1 as the motorsport season kicks off. The ten-year agreement, initiated in 2026, aims to merge the savoir-faire of LVMH Maisons with the thrilling emotions of motorsport.
Through this partnership, several LVMH brands are integrated into Formula 1 events. Louis Vuitton creates bespoke trophy trunks for Grand Prix awards, TAG Heuer serves as the official timekeeper for the series, and Moët Hennessy continues its tradition of celebrating achievements.
During the 2026 season, LVMH and its Maisons will host activations at key race locations including Miami, Monaco, and Abu Dhabi. The company seeks to highlight its creativity and excellence within the sporting world through this collaboration.