LVMH Launches 10-Year Partnership with Formula 1

LVMH, the luxury goods conglomerate, has officially launched its 10-year global partnership with Formula 1. The collaboration commenced this past weekend at the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, held at the Albert Park circuit in Melbourne.

The partnership involves several prominent LVMH Maisons, including Louis Vuitton, TAG Heuer, and Moët Hennessy, with Moët & Chandon returning to the sport's traditional podium celebrations. The alliance aims to integrate the brands' heritage and expertise into the Formula 1 experience.

Louis Vuitton, the Title Partner for the Australian Grand Prix, showcased a custom-designed Trophy Trunk at the event. With a history in motorsport spanning over a century, the Maison emphasized its commitment to excellence and innovation.

TAG Heuer, serving as the Official Timekeeper of Formula 1, highlighted its involvement with a large pit lane clock at the Australian Grand Prix. The watchmaker's presence underscores its ongoing connection to the racing world, further amplified by the TAG Heuer Monaco watch, a nod to sporting heritage.