LVMH Launches Pride Month T-shirt Designed by Louis Vuitton

LVMH is marking Pride Month 2026 with a new t-shirt designed by Nicolas Ghesquière, Artistic Director of Louis Vuitton Women's Collections. The garment is presented as a tangible symbol of the group's ongoing commitment to LGBTI+ inclusion.

The luxury conglomerate stated that LGBTI+ inclusion is a long-term strategy across its brands. LVMH reports that it has launched over 280 initiatives to support LGBTI+ inclusion since 2019, including awareness campaigns and training programs.

This marks the third consecutive year that one of LVMH’s Maisons has designed the Pride t-shirt, following contributions from Loewe, Fendi, and Marc Jacobs. The 2026 edition by Louis Vuitton draws motifs reminiscent of artist Keith Haring, a theme also present in Ghesquière’s recent Cruise 2027 collection. The brand aims to use its creative influence to visibly support the cause.

The t-shirt will be worn by employees during Pride events worldwide, including in cities such as Tokyo, Madrid, and New York. It is intended to represent both pride in belonging to LVMH and a desire to foster a workplace culture where everyone feels respected and free to be themselves. The group's employee network, 'All LVMH Pride,' is supporting these efforts through awareness and dialogue initiatives.