LVMH Opens Doors for "Les Journées Particulières" Event
LVMH will host its sixth "Journées Particulières" event from October 16-18, 2026, opening 71 locations across 13 countries for the public to explore its brands' savoir-faire and heritage.
LVMH is set to host its sixth "Les Journées Particulières" (Particular Days) event from October 16 to 18, 2026. The initiative will allow the public to access 71 locations across 13 countries, offering a glimpse into the savoir-faire and heritage of 45 of the group's Maisons.
The event, themed "At the Source of Dreams," aims to showcase the origins of LVMH's creations, highlighting inspiration from nature, culture, and craftsmanship. Visitors will gain access to normally private spaces, including La Galerie Dior in Paris, Guerlain's Réserve des Sublimes, and Fendi's headquarters at the Palazzo della Civiltà Italiana in Rome, many for the first time.
Antoine Arnault, who originally created the event, emphasized the group's commitment to quality, local roots, and sharing a living culture. The "Journées Particulières" provide an opportunity to meet the artisans and professionals who embody the brands' expertise.
La Fabrique du Temps Louis Vuitton in Switzerland will also open its doors, showcasing high-precision watchmaking. This event continues LVMH's tradition of revealing unique and historic sites central to its luxury brands' identity and production processes.