LVMH Opens Doors to Its Workshops for 'Les Journées Particulières' Event
LVMH Group hosted its 'Les Journées Particulières' event on October 17, 2026, offering the public access to its various brands' production facilities and exhibitions worldwide.
The LVMH luxury conglomerate opened its doors to several of its prestigious brands over the weekend for the 'Les Journées Particulières' event.
The event, held on October 17, 2026, provided visitors with an opportunity to explore the craftsmanship and production processes across various LVMH-owned Maisons. Participating brands included Celine, Bvlgari, Cova, Domaine des Lambrays, and Parfums Christian Dior. In Shanghai, a collective exhibition showcased the expertise of fifteen LVMH brands.
Visitors were able to discover material selection, such as Celine's leather, and the gemological expertise behind Bvlgari jewelry. Milanese pastry shop Cova demonstrated its confectionery skills, while Domaine des Lambrays offered insight into winemaking history in Burgundy. Parfums Christian Dior presented regional inspirations and haute couture pieces. The department store La Samaritaine in Paris highlighted its exhibition spaces and architectural features.
The event featured craftsmanship demonstrations, talks, and exhibitions aimed at deepening understanding of the group's diverse expertise. Some locations also offered workshops for younger visitors. The Shanghai exhibition brought together 15 LVMH brands and included activities like collecting stamps that formed the facade of the LVMH building.
'Les Journées Particulières' is a recurring event designed to showcase the unique heritage and savoir-faire of LVMH's brands to the public.