LVMH participates in Osaka 2025 World Expo
LVMH is acting as a primary partner for the French Pavilion at the 2025 Osaka World Expo, showcasing its brands to an international audience.
LVMH officially joined the France Pavilion as a key partner for the 2025 Osaka-Kansai World Expo, which opened on April 12-13. During the six-month event, which concludes on October 13, the luxury group is showcasing five of its houses—Louis Vuitton, Dior, Celine, Chaumet, and Moët Hennessy—to the 28 million visitors expected to attend.
Japan remains a critical market for LVMH, accounting for approximately 9% of the group’s global revenue. As the largest French employer in the country, the group maintains a workforce of nearly 14,000 across a network of over 1,000 stores. This participation highlights the group's long-standing economic ties to Japan, where it has maintained a physical retail presence since the late 1970s.
The France Pavilion, situated at the entrance of the exhibition grounds, features permanent installations by Louis Vuitton and Dior, while Celine and Chaumet are scheduled to host rotating temporary exhibitions. Moët Hennessy serves as the official hospitality partner for the pavilion, managing wine and champagne services for guests.