LVMH Showcases New Timepieces at Watches and Wonders 2026

LVMH, the global luxury group, showcased its watchmaking expertise at the Watches and Wonders 2026 exhibition in Geneva. Five of the group's Maisons – Bvlgari, Hublot, TAG Heuer, Zenith, and L’Epée 1839 – unveiled their newest timepieces, demonstrating a range of technical advancements and design aesthetics.

Bvlgari presented new iterations of its Octo Finissimo line, focusing on ultra-thin movements, alongside the Serpenti Tubogas Studs Gold & Steel models. Hublot introduced new versions of its iconic Big Bang, featuring updated Unico movements and high jewelry pieces. TAG Heuer debuted a new generation of its Monaco chronographs, equipped with refined in-house movements designed for enhanced precision and reliability.

Zenith expanded its Chronomaster Sport collection with a skeletonized version, revealing the high-frequency El Primero 3600 movement. The brand also introduced its new ZENCLASP™ micro-adjustment system. L'Epée 1839 showcased two new creations, positioning them as artistic expressions of timekeeping: the kinetic sculpture-inspired Belly Tank Racer and the nature-themed Gekko.

LVMH representatives stated that the participating Maisons share a common goal to push the boundaries of horology through innovation, the transmission of savoir-faire, and a contemporary vision of watchmaking. The Geneva exhibition served as a key platform for these brands to display their distinct capabilities and creative drive within the watch industry.