LVMH to Open 71 Global Venues for 'Les Journées Particulières' Event

LVMH Group announced that its 'Les Journées Particulières' event will return from October 16-18, 2026. For this sixth edition, 45 of its Maisons (brands) will open a total of 71 venues in 13 countries, offering the public free access to workshops, manufactures, cellars, family homes, archives, and iconic boutiques. The initiative aims to allow visitors to meet the people behind the brands and discover their expertise and heritage.

Launched in 2011, 'Les Journées Particulières' provides public access to the behind-the-scenes operations of LVMH's brands. This year's theme, "At the Source of Dreams," focuses on three dimensions: nature, culture, and craft. The group highlights its commitment to nature through preserved habitats and sustainable viticulture, its brands' rootedness in history and heritage through iconic sites, and the importance of craftsmanship carried by its artisans.

Several locations will be accessible to the public for the first time. In Paris, Celine's ready-to-wear workshops and Paris Match's archives will be opened. Louis Vuitton will open historic sites, including its Asnières atelier and Vendôme Abbey, showcasing leather craftsmanship. In Switzerland, Louis Vuitton's watchmaking workshop and in Italy, its shoe manufacture will demonstrate savoir-faire. The Hennessy cooperage in Cognac, Veuve Clicquot's vineyard in Champagne, and Christian Dior's former residence are also among the featured heritage sites.

Internationally, the event includes Loewe in Madrid, Loro Piana in Italy, Bulgari's historic store in Rome, and Tiffany & Co.'s workshop in New York. New events are planned for Shanghai and Cape Town. Some experiences are designed to be exclusive or inclusive, such as Guerlain's 'Réserve des Sublimes' or Sephora's sign language masterclasses in Sao Paulo. A detailed list of open venues and experiences will be available on the 'Les Journées Particulières' website.