LVMH Wins Luxury Grand Prix For Paris 2024 Partnership
LVMH has been awarded the Luxury Grand Prix at the 2025 Cannes Lions Festival for its campaign developed as part of its partnership with the Paris 2024 Olympic and Paralympic Games.
LVMH Group announced its reception of the Luxury Grand Prix at the 2025 Cannes Lions International Festival of Creativity. The award recognizes the group's extensive campaign executed in collaboration with partners for the Paris 2024 Olympic and Paralympic Games.
The recognized 360° partnership involved creative execution by Havas Play and Havas Paris, media and press strategy by Publicis, and pavilion design by Auditoire. This honor celebrates LVMH's deployment of its Maisons' creativity in service of a global event intended to highlight French excellence on an international stage.
Under the narrative theme "Artisans of All Victories," LVMH integrated craftsmanship, sport, and national pride through its various brands. Specific contributions included Chaumet designing Olympic medals, Louis Vuitton creating medal and torch trunks, Berluti and Dior providing attire for ceremonies, and Sephora's role in the Torch Relay. Moët Hennessy served as the official champagne supplier.
LVMH also directly supported Olympic and Paralympic athletes who embodied the "Artisans of All Victories" concept through their personal journeys. These athletes were featured in LVMH campaigns and content throughout the Paris 2024 Games.
The initiative reportedly achieved significant visibility and public engagement, garnering extensive international press and social media coverage.