Lynk & Co partners with athlete Wu Yanni, unveils Parma Violet color for 07GT
Automaker Lynk & Co has named hurdler Wu Yanni as a brand partner for its 07GT model and introduced a new bespoke exterior color option.
Lynk & Co announced a partnership with Chinese track athlete Wu Yanni, who has been appointed as a brand ambassador for the 07GT vehicle. Alongside the announcement, the company debuted a new paint option titled Parma Violet, which the manufacturer states is inspired by the aesthetics of the Parma violet flower.
The 07GT, marketed as Lynk & Co's first station wagon, currently retails at a list price ranging from 157,800 to 177,800 yuan. To maintain market momentum, the company is offering a promotional starting price of 145,800 yuan. This pricing strategy follows recent milestones for the model, including the delivery of over 10,000 units shortly after its market introduction.
By leveraging high-profile athletes and visual customization options, Lynk & Co aims to sustain interest in its touring car segment. The company continues to position the 07GT as a premium option, emphasizing features such as its MRC suspension system and standard onboard technology.