Madhive partners with AdImpact to provide local advertising spend data
Madhive is integrating AdImpact's competitive intelligence data into its advertising platform to assist broadcasters and local advertisers with campaign strategy.
Ad-tech platform Madhive has announced a partnership with research firm AdImpact to incorporate competitive spending data into its local media offerings. The move is designed to provide broadcasters, agencies, and local advertisers with insights into competitor activity across specific regional markets.
The integration allows users to access granular data on how advertising dollars are allocated within their respective territories. By leveraging this intelligence, Madhive aims to help clients refine their omnichannel campaign planning and improve the measurement of their advertising impact.
As local advertising becomes increasingly fragmented, the demand for clear visibility into market trends has grown. This partnership provides a centralized source of information for stakeholders to adjust their strategies based on real-time competitor movements.