Maggi and SharkNinja Expand Airfryer Food Offerings
Nestlé Deutschland AG's Maggi brand is collaborating with Airfryer manufacturer SharkNinja to offer more diverse and convenient meal options for air frying.
Frankfurt am Main – Maggi, a brand under Nestlé Deutschland AG, has entered into an international cooperation with SharkNinja, a leading manufacturer of Airfryer appliances. The partnership aims to provide consumers with expanded options and inspiration for cooking with Airfryers, which have seen rapid adoption in German kitchens.
With 47% of German households owning an Airfryer and 32% using it daily, the collaboration combines Maggi's culinary expertise with SharkNinja's appliance innovation. The goal is to make Airfryer cooking more versatile, creative, and suitable for everyday use.
Maggi introduced its first product line specifically designed for Airfryers in 2025. In July 2026, the range was expanded with five new ready-mix products, including options for crispy cheese and smoky cauliflower, designed to enhance texture and flavor quickly and easily.
Through this collaboration, Maggi will also offer recipes and inspiration via its Maggi Kochstudio platform. SharkNinja benefits from showcasing the versatility of its appliances. The partnership will be visible at points of sale, in digital channels, and through influencer collaborations.