Maggi Launches New Airfryer Product Advertising Campaign
Nestlé Deutschland AG's brand Maggi has launched a broad advertising campaign in Germany, focusing on its new Airfryer convenience products. The campaign aims to position the brand as a modern kitchen companion.
Frankfurt am Main – Maggi, a brand under Nestlé Deutschland AG, has initiated a large-scale advertising campaign in Germany. The campaign centers on the company's new range of Airfryer convenience mixes, designed to simplify cooking in modern kitchens.
The new campaign, operating under the brand idea "MAGGI & Ich. So gut zusammen" (MAGGI & Me. So good together), seeks to reframe the brand's role as a companion in everyday cooking, inspired by the popular Airfryer appliance. This marks Maggi's first comprehensive advertising push specifically for its Airfryer offerings.
Central to the campaign are the new Maggi Airfryer mixes, marketed as specialized solutions for items like crispy chicken and seasoned fries. The company also highlights that many of its established convenience mixes are suitable for Airfryer preparation, providing guidance for popular dishes.
Maggi is employing a multi-channel media strategy, including television, online video, and social media platforms, with a notable debut on Reddit to reach a digitally engaged audience. The campaign is projected to achieve approximately 630 million gross contacts between October 2025 and February 2026, targeting individuals aged 18 to 44 who have integrated the Airfryer into their cooking routines.