MakeShot Enhances AI Video Efficiency for Small Teams
MakeShot's AI video tools enable longer sequences and richer reference inputs, aiming to reduce the workload for small marketing teams.
SINGAPORE, Sept. 23, 2026 – MakeShot is providing small businesses with new methods for creating marketing content through AI-generated videos. The company suggests that longer video generation capabilities and more comprehensive reference inputs can help small teams decrease production work and conserve resources.
The company's AI tool, Seedance 2.5, supports the creation of videos up to 30 seconds in length within a single generation. This can reduce the time spent on assembling separate clips and ensuring visual consistency. Small teams might utilize this for product introductions, combining product shots with environmental scenes.
MakeShot emphasizes that the benefit derived from AI depends on the usability and editability of the output. Efficient production also necessitates clear creative objectives and audience understanding. Industry research indicates that while AI improves productivity, its impact on content performance can vary.
The new feature supports up to 30 image references, 10 video clips, and 10 audio clips, allowing for detailed visual and auditory instructions to the AI. MakeShot posits that this helps small teams more effectively leverage existing brand and product assets. According to the company, a holistic assessment of the production process, including unsuccessful generations and editing work, is more significant than the speed of a single generation.