Malibu Launches New Canned Cocktail Range for Growing RTD Market
Pernod Ricard is expanding its ready-to-drink (RTD) portfolio with the new 10% ABV Malibu Punch range. The canned cocktails are designed for younger adult consumers and will launch in the UK in October.
Pernod Ricard is bolstering its ready-to-drink (RTD) offerings under the Malibu brand with the introduction of Malibu Punch, a new line of three 10% ABV canned cocktails. The new products, Watermelon Punch, Peach Tea Punch, and Piña Colada Punch, aim to meet the demand from younger adult consumers seeking convenient, flavour-forward beverages.
The Malibu Punch range is specifically positioned for social occasions, including pre-drinks and parties. The drinks will be available in 237ml cans with a recommended retail price of approximately £3.50. In the UK, the products will be available from October 8, 2026, with subsequent launches planned for the US and Canada.
The UK's RTD market has experienced significant growth, with a noted consumer preference for higher-ABV and more flavourful options. Malibu is already an established player in the UK RTD category. The company states the new range is part of a broader strategy to enhance the brand's relevance with a younger demographic.
Malibu is part of the Pernod Ricard group, a global leader in spirits and champagnes. The company is focused on continuous innovation to align with evolving consumer trends.