Management changes and service expansion at localsearch
Localsearch appoints a new CEO and expands its digital marketing portfolio for SMEs amid a shift toward digital adoption in Switzerland.
Localsearch, a subsidiary of Swisscom, has undergone significant leadership and service updates in 2026. Following a ten-year tenure, CEO Stefano Santinelli stepped down in May and was succeeded by Philippe Trütsch in August.
Parallel to the leadership transition, the company has sought to broaden its digital ecosystem for small and medium-sized enterprises (SMEs). This includes the launch of the digitalONE start-up package and a partnership with TikTok, aimed at increasing the digital visibility of local businesses. The company's expansion efforts coincide with broader market trends in Switzerland.
Recent data from the "PME Digital Pulse 2026" study indicates that while digital tools are increasingly available, many Swiss SMEs remain hesitant to integrate artificial intelligence into their operations. Localsearch intends to bridge this gap by providing practical digital marketing and management solutions to the Swiss business sector.