Marcela Moreira Appointed Country Director for Believe in Brazil
Marcela Moreira has been appointed as the new Country Director for Believe in Brazil. She will oversee all of the company's business lines in the country, including Artist Services, Label & Artist Solutions, and TuneCore.
Music industry executive Marcela Moreira has been appointed as the new Country Director for Believe in Brazil, effective July 16.
Moreira will be responsible for leading all of Believe's business lines in Brazil: Artist Services, Label & Artist Solutions, and TuneCore. The company stated the appointment reinforces its long-term commitment to one of its most strategic markets worldwide.
With over 16 years of experience in the music industry, Moreira has held positions at major companies such as Sony Music and Warner Music, working both in Brazil and internationally. Her career has focused on artist development, commercial strategy, and digital transformation.
Believe has strengthened its presence in Brazil, particularly in the forró music genre, which is a significant driver of music consumption in the country. The company works with several prominent artists within this genre and aims to support sustainable artist careers and provide solutions for the digital economy.
Alejandra Olea, Managing Director for Believe Americas, noted that Moreira's appointment is key to accelerating the company's growth in the region. She highlighted Moreira's experience and strategic vision, adding that the appointment also strengthens the representation of women in leadership roles within the music industry.