Marico Increases Stake in Plix, Plans Full Buyout by July 2027

Consumer goods company Marico has acquired a further 24.09% stake in plant-based nutrition and personal care brand Plix for ₹1,012 crore (approximately $121 million USD) in an all-cash deal. This transaction increases Marico's total ownership in the startup to 84.09%.

The latest acquisition is part of an agreement to acquire a total of 38.18% from Plix's founders and other shareholders. Marico intends to complete the acquisition of the remaining 14.09% stake by July 2027. The consideration for this final tranche will include a base amount of up to ₹592 crore (approximately $71 million USD), along with additional milestone-based payments.

Marico stated that its investment in Plix, via parent company Satiya Nutraceuticals, has broadened its market reach into value-added foods and nutrition, while strengthening its presence in personal care and wellness segments. Founded in 2020, Plix is a Mumbai-based direct-to-consumer (D2C) brand offering plant-based products such as workout supplements and skincare. Plix's parent company saw its consolidated revenue nearly double to ₹864.31 crore (approximately $104 million USD) in FY26 from ₹432.84 crore in FY25.

This move aligns with Marico's strategy to expand into high-growth consumer categories beyond its established portfolio. The company has been active in acquisitions, recently purchasing stakes in gourmet popcorn brand 4700BC and plant-based protein startup Cosmix Wellness. This expansion into nutrition and wellness reflects broader industry trends.

Major Fast-Moving Consumer Goods (FMCG) players in India, including ITC, Emami, and Hindustan Unilever, have also recently increased their focus on the health, nutrition, and personal care sectors through significant acquisitions, indicating a competitive landscape shifting towards these segments.