Markem-Imaje Launches Software to Accelerate Transition to Connected Consumer Packaging

Markem-Imaje, part of Dover Corporation, has launched CoLOS 2D Activate and CoLOS 2D Engage. These new Software-as-a-Service (SaaS) solutions are designed to assist manufacturers in transitioning to connected consumer packaging and complying with evolving regulatory and retailer requirements, including GS1 Sunrise 2027.

The CoLOS platform enables global CPG and FMCG brands to create, manage, and deploy static and dynamic GS1 Digital Link QR codes. This allows manufacturers to implement compliant 2D codes while simultaneously delivering personalized consumer experiences and gathering first-party data, supporting future digital product initiatives.

Complementing the software, Markem-Imaje offers expert consulting services. These include on-site assessments of production environments and coding processes to help manufacturers identify gaps and develop a roadmap for implementing GS1 Digital Link QR codes.

"Our new CoLOS 2D Activate and CoLOS 2D Engage solutions help brands transform QR codes from a compliance tool into powerful digital experiences that deliver meaningful value to consumers," said Viktor Hermansson, Global Marketing Director at Markem-Imaje. "Combined with our expert consulting services, these solutions provide manufacturers with a clear pathway to assess their readiness and unlock the full potential of connected packaging."

Markem-Imaje provides a comprehensive range of marking and coding systems integrated with software and services. The company aims to help customers optimize supply chain efficiencies, achieve sustainability and compliance objectives, and enhance consumer engagement through intelligent identification solutions.