Marketri Rebrands as Technology-Enabled B2B Growth Firm
B2B marketing consulting firm Marketri has rebranded itself as a technology-enabled growth firm, launching an AI consulting practice and reorganizing its services around three integrated divisions.
Marketri, a B2B marketing consulting firm targeting mid-market companies, has rebranded and launched a new artificial intelligence consulting practice. The firm stated the move is part of a broader strategy to integrate generative AI into all client engagements.
The company has reorganized its operations into three integrated divisions. This restructuring aims to align with its new focus on technology-enabled growth strategies for its business-to-business clientele. The specific structure of these divisions was not detailed.
This rebranding signifies a shift for Marketri from a traditional marketing consultancy to a firm emphasizing technological solutions in B2B growth. The introduction of an AI practice suggests a response to the increasing adoption of AI tools within the business landscape.
The firm is based in Philadelphia and serves mid-market companies. Further details regarding client partnerships or specific AI applications were not provided in the announcement.