Marshall hosts live music event in Seoul’s Yeonnam-dong district
Amplifier manufacturer Marshall organized a community-focused music event on October 11 to support grassroots venues and local artists in Seoul.
Marshall held the 'LIVE FROM YEONNAM: HYUKOH' event in the Yeonnam-dong neighborhood of Seoul on October 11. The initiative aimed to connect independent musicians with local music spaces through a series of performances and a community market.
The event featured a block party and a flea market designed to integrate the brand into the local creative ecosystem. By focusing on grassroots venues, the company sought to highlight the role of independent spaces in the city's music culture.
This activation is part of a broader corporate campaign intended to increase the brand's visibility within local cultural sectors. Marshall maintains a strategy of engaging with regional music scenes to build brand affinity among artists and venue operators.