Martin Sander to Lead Audi Sales and Marketing
Martin Sander will join Audi's Board of Management for Sales and Marketing starting October 1, 2026, returning from a role at the Volkswagen brand. Marco Schubert will move to lead Volkswagen Group's North America region.
Audi has appointed Martin Sander to its Board of Management, where he will oversee Sales and Marketing, effective October 1, 2026. Sander returns to Audi from the Volkswagen brand, where he served as a Board Member for Sales, Marketing, and After Sales. He previously held various leadership positions at Audi between 1995 and 2022.
In a related move, Marco Schubert, who has been responsible for Audi's Sales and Marketing since September 2024, will transition to a new role within the Volkswagen Group. He will become a member of the Group's Extended Executive Committee, taking charge of the overall management of the North America region. Schubert will report directly to Volkswagen Group CEO Oliver Blume.
Sander's extensive international experience in sales and marketing, particularly in European and North American markets, is expected to be crucial for Audi's strategic direction. Audi's leadership highlighted his deep understanding of the brand and the broader Volkswagen Group as key assets.
Manfred Döss, Chairman of Audi's Supervisory Board, thanked Schubert for his contributions in driving major model initiatives and enhancing customer focus amidst challenging market conditions. He expressed confidence that Sander's expertise will be instrumental in future growth.