Martin Sander to lead Audi Sales and Marketing
Audi has appointed Martin Sander as its new board member for Sales and Marketing, effective October 1, 2026. Marco Schubert will move to lead Volkswagen Group's North America region.
German luxury carmaker Audi announced significant management changes on September 2, 2026. Martin Sander will return to Audi to take over as the new board member responsible for Sales and Marketing, starting October 1, 2026. Sander most recently served as the board member for Sales, Marketing, and After Sales for the Volkswagen brand.
Concurrently, Marco Schubert, who has been responsible for Audi's Sales and Marketing since September 2024, will join the Volkswagen Group's extended executive board. In this new capacity, Schubert will oversee the North America region and report directly to Volkswagen AG CEO Oliver Blume.
The move signals a strategic realignment for both Audi and the broader Volkswagen Group. Sander brings extensive international experience in sales and marketing, particularly from his previous roles within Audi and the Volkswagen Group from 1995 to 2022. His return is expected to bolster Audi's efforts in key global markets.
Audi's Supervisory Board Chairman Manfred Döss commented that Schubert advanced one of Audi's largest model offensives and strengthened customer focus. He added that Sander's expertise in sales and marketing, coupled with his deep knowledge of Audi and the group, makes him the right choice. Audi CEO Gernot Döllner also thanked Schubert for his contributions and expressed anticipation for working with Sander again.