Master Group appoints Keith Strachan as Chief Commercial Officer
The Master Group, a North American HVAC-R distributor, has appointed Keith Strachan to lead its commercial strategy and customer growth initiatives.
The Master Group announced on Tuesday that Keith Strachan has been named Chief Commercial Officer. Based in St-Bruno-de-Montarville, Quebec, the company intends for Strachan to oversee its commercial operations and expansion efforts throughout North America.
The appointment comes as the distributor seeks to consolidate its position within the HVAC-R market. By focusing on commercial strategy, the company aims to streamline its customer growth initiatives in a sector that has seen significant M&A activity over recent years.
Strachan’s mandate includes driving long-term revenue growth and ensuring the firm remains competitive as it scales its operations across new territories.