Matrimony.com shifts wedding services to commission-based model
Indian technology company Matrimony.com has transitioned its wedding services business from a previous subscription model to a commission-based structure. The change affects its WeddingBazaar and Mandap.com platforms.
Matrimony.com, an Indian technology firm, has moved its wedding services vertical to a commission-based model, departing from its prior subscription-based approach. This strategic shift impacts platforms like WeddingBazaar, an online marketplace for wedding vendors, and Mandap.com, a venue booking service.
Murugavel Janakiraman, managing director and CEO, announced the change during the company's Q1 FY27 earnings call. The 'Marriage Services & Others' segment, which includes these newer ventures, reported an EBITDA loss of Rs 3.8 crore (approximately $450,000) for the April-June quarter, with revenues remaining flat year-on-year at Rs 1 crore.
The company is prioritizing scaling the business over immediate profitability. "We expect the new other initiative, wedding services, to pick up growth momentum this quarter and scale up in the coming quarter," stated Janakiraman. Matrimony.com is also leveraging artificial intelligence for profile and photo validation, as well as employing AI chatbots for customer inquiries.
Additionally, Matrimony.com is pursuing a regional expansion strategy for its dating app, Luv.com, to compete with services like Aisle. The company plans to invest in marketing and user acquisition to grow Luv.com, starting with regional language offerings.