Mavlers gains Braze partner-led onboarding certification for enterprise services
Lifecycle marketing firm Mavlers has achieved Braze Partner-Led Onboarding certification, enabling the company to manage end-to-end technical implementations and customer engagement strategy for enterprise clients.
Mavlers has announced its qualification under the Braze Partner-Led Onboarding (PLO) program. The certification authorizes the firm to guide enterprise brands through the technical configuration, data integration, and campaign development stages of the Braze platform.
Supported by a team of over 50 Braze-specialized staff, Mavlers provides services that extend beyond basic configuration to include journey orchestration and personalization. The company aims to align technical setup with business objectives to ensure that data architecture supports long-term customer engagement.
This development follows Salesforce's announcement of its intention to acquire Braze. Nital Shah, COO and co-founder of Mavlers, stated that the certification allows the firm to assist clients who operate within both Braze and Salesforce Marketing Cloud environments, providing guidance on how these platforms function together in a complex marketing landscape.