Maxon Unifies Professional Software Suite with New Logo System
Maxon, a provider of professional creative software, has launched a new, unified logo system for its product family. The redesign aims to visually connect its suite of creative tools within a cohesive ecosystem.
Bad Homburg, Germany – September 10, 2025 – Maxon, the company behind professional software solutions for 2D and 3D design, motion graphics, and visual effects, announced today the rollout of a new, unified product logo system. This initiative seeks to visually link its comprehensive suite of creative tools, including Maxon One, Cinema 4D, Red Giant, and ZBrush, under a single, cohesive brand identity.
The redesigned logos feature simplified geometric shapes and distinct accent colors, designed to complement the existing Maxon logo. According to the company, this approach reflects the Maxon One philosophy, where individual tools, while distinct, work together seamlessly within a unified workflow, becoming stronger as a collective.
"Redesigning a logo system is more than aesthetics; it’s an opportunity to celebrate and empower the community we serve," said David McGavran, CEO of Maxon. "Maxon’s mission is to remove friction and give artists freedom to create without limits, and this refreshed design reflects that mission in its unified ecosystem of tools."
The new branding is intended to ensure clarity and recognition across all platforms, from small icons to larger displays. The modular framework and updated typography aim to create a consistent visual experience, highlighting the unique attributes of each tool while maintaining the coherence of the entire Maxon family.