Mazda Partners with National Interscholastic Cycling Association

Mazda North American Operations (MNAO) has entered into a multi-year partnership with the National Interscholastic Cycling Association (NICA), establishing Mazda as the official automotive and SUV partner nationwide. The collaboration also designates Mazda as the presenting sponsor for NICA's regional events.

This partnership aims to support youth sports and foster cycling participation among young athletes. NICA is a non-profit organization in the United States dedicated to developing youth mountain biking programs in schools, focusing on building character and healthy lifestyles.

Mazda, a recognized automotive manufacturer, seeks to align with activities that promote an active lifestyle and athletic endeavors. The collaboration with NICA is consistent with Mazda's brand strategy and commitment to supporting sports and outdoor pursuits.

The agreement signifies Mazda's expanded involvement in the cycling community and its dedication to empowering young individuals through sports.